SAN FRANCISCO — New People has announced an array of colorful fashion events scheduled to take place during the 2012 J-Pop Summit Festival, set for Saturday and Sunday, Aug. 25-26, across the city’s Japantown district.

Liz Lisa

Catch the latest inspired designs from cutting-edge Japanese brands such as Liz Lisa, h. NAOTO and Baby, The Stars Shine Bright as they stage several fun and free fashion shows and contests throughout the weekend. For event schedule, visit

The J-Pop Summit Festival will welcome Japanese fashion brand Liz Lisa for a first-ever appearance in the United States. Founded in the popular Tokyo shopping district of Shibuya, the Liz Lisa brand is built upon a fashion fusion of retro-meets-trendy, infused with a touch of feminine luxury and sensuality to accentuate the wearer’s charm and allure.

Liz Lisa will host a pop-up boutique inside the New People retail store, 1746 Post St., offering an array of fashions and unique accessories for sale. Shoppers that spend at least $50 at the boutique will also enjoy free Liz Lisa eyelash makeup on-site by the brand’s official girls team that flying all the way from Tokyo to join in the festival.


Liz Lisa will also host a rose flower-inspired Shibuya Girls Fashion Contest, scheduled to take place on Saturday at 1 p.m. on the Main Pagoda Stage at Peace Plaza, Post and Buchanan streets. Attendees that feel they that are the best example of a Shibya fashionista are invited to participate in the contest and show their style. For entry information, check Prizes will include gorgeous Liz Lisa items.

More information on Liz Lisa is available at:

Harajuku fashion will also bloom at the festival. Edgy Harajuku fashion brand h. NAOTO has issued a call to potential female models to participate in its special live J-Pop Summit fashion show showcasing the latest autumn and winter collections from the new FRILL and GRAMM clothing lines. The show will take place on Saturday, at 3 p.m. on the Main Pagoda Stage. FRILL is the brand’s new Lolita-inspired line, while GRAMM is h. NAOTO’s romantic and more organic “mori” (forest) girl-inspired brand.

More information on h. NAOTO is available at:

Baby, The Stars Shine Bright

World renowned Lolita fashion brand Baby, The Stars Shine Bright has been a favorite with festival attendees since the very first J-Pop Summit in 2009. The popular brand, which hails from the trendy Harajuku district of Tokyo, opened its first boutique in the U.S. in 2009 at New People. For the 2012 J-Pop Summit, Baby, The Stars Shine Bright invites fans to attend and participate in an “Alice In Wonderland”-themed fashion contest and show scheduled for Sunday at 2:30 p.m. on the Main Pagoda Stage. For entry information, visit:

For more information on New People, visit

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