Media Kit

Los Angeles Japanese Daily Newspaper

Why Rafu Shimpo?

The Rafu Shimpo is the longest running Japanese American daily newspaper in the United States. We are a bilingual Japanese-English language newspaper based in Little Tokyo, Los Angeles, California. Established in 1903, the Rafu Shimpo has survived two world wars, a depression, and the forced evacuation of our entire community.

Reach Our Audience

Japanese
Japanese Americans
Affluent Consumers
Japanese Culture Enthusiasts
Multigenerational Readers
Issei · Nisei · Sansei · Yonsei

Audience Profiles

57%

OF OUR ONLINE AUDIENCE ARE GEN Z AND MILLENIALS

74%

OF RAFU.COM VISITORS ARE ON MOBILE

5,000

PRINT SUBSCRIBERS

22,000+

SOCIAL FOLLOWERS ACROSS TWITTER, INSTAGRAM, AND FACEBOOK

90,000

AVERAGE PAGE VIEWS PER MONTH

Source: Google Analytics

Digital Rates

Premium

LocationIncludedDimensionsFile/Creative TypeMonthly Rate
Leaderboard1 image
1 Link
728×90 pxJPEG + URLInquire about exclusive ad packages.
Sidebar
Slot 1
1 image or GIF
1 Link
300×250 pxJPEG/GIF + URL$400
Sidebar
Slot 2
1 image
1 Link
300×250 pxJPEG + URL$275
Sidebar
Slot 3
1 image
1 Link
300×250 pxJPEG + URL$250

Basic

LocationIncludedDimensionsFile/Creative TypeMonthly Rate
Sidebar
Slot 4
1 image
1 Link
300x250pxJPEG + URL$200
Sidebar
Slot 5
1 image
1 Link
300x250pxJPEG + URL$200
Basics are offered at a first come first served basis.

Print Rates

Color

TypeSize – InchesSize – PicasSingle Insertion
Full Page12 5⁄6 X 20 1⁄477 x 121.75$2,500
Half Page12 5⁄6 X 1077 X 60.5$1,540
Quarter Page6 5⁄16 X 1038 X 60.5$1,000
Other Sizes Available: Contact us for other sizes! Prices are Subject to change.

Black and White

TypeSize – InchesSize – PicasSingle Insertion
Full Page12 5⁄6 X 20 1⁄477 x 121.75$1,900
Half Page12 5⁄6 X 1077 X 60.5$990
Quarter Page6 5⁄16 X 1038 X 60.5$500
Other Sizes Available: Contact us for other sizes!

Other Sizes Available!

Still have questions? We can help.

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