WEST COVINA — The annual West Covina Cherry Blossom Festival kicks off spring, in celebration of the cherry blossom season being in full bloom, on Saturday, March 31, at the East San Gabriel Valley Japanese Community Center, located at 1203 W. Puente Ave. in West Covina.

Through the cooperation of the City of West Covina and the ESGVJCC, festivities including interactive games for the kids, and cultural performances will run from 1 to 5:30 p.m.

The annual West Covina Cherry Blossom Festival takes place on Saturday, March 31.

This free, open-to-the-public event is an opportunity for the city to welcome residents of the local community as well as visitors from the greater community to experience and enjoy Japanese flavors, sights and sounds. The schedule of performances is to include demonstrations by West Covina Judo Dojo, Eibukan Goju-Ryu Karate-Do, West Covina Kendo Dojo, and West Covina Shinkendo/Aikido. Kishin Daiko, Miyagi Nosho Okinawa Odori, and Fujima Kansei Odori-Kai will entertain traditional Japanese dance and music.

As has been the tradition for the past 10 years, the West Covina Cherry Blossom Festival will also feature a traditional Japanese tea ceremony served to dignitaries of the City of West Covina and other local officials in a room surrounded by Japanese artistry and crafts including ikebana, bonsai, and kimekomi (doll-making). A boutique of countless merchants will also fill the grassy knoll for a wide array of wares that is sure to capture the attention of parents and children alike.

ESGVJCC is a not-for-profit organization dedicated to foster and preserve the cultural heritage unique to Japanese American ancestry; and to serve the community through social services, artistic, recreational and educational programs. For more information on its programs and services, visit esgvjcc.org.

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  1. Union Bank will be participating in the West Covina Cherry Blossom Festival Event and is proud to be part of this Japanese Community Activity.

    At Union Bank, our people are our greatest asset. We are one of the largest banks in California with a longstanding reputation for professional training and career development. In addition to investing in our employees, Union Bank has established a generous community reinvestment program that works to uplift communities and watch them grow. We invest in a diverse workforce as our employees come from many different backgrounds, bringing with them different experiences and perspectives.

    Union Bank is an equal opportunity employer. For more information, please visit our website http://www.unionbank.com/careers.

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    Union Bank is committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and our business. EOE. M/F/D/V.

  2. you forgot to mention nippon minyo kenkyu-kai’s “kotobuki no kai” will be performing a odori on stage as well.