Author and entrepreneur Guy Kawasaki has released an ebook, “What the Plus! Google+ for the Rest of Us,” available on Kindle, ITunes, or Google Play.

Kawasaki explained, “1987 was the last time I wrote a book about a product (‘The Macintosh Way’). After using Google+ for a few months, I felt the need to write another product-oriented book. This book explains ‘what the plus’ makes Google+ as special as Macintosh.

“My goals are to help you to derive as much joy and value from Google+ as I do. My topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs …

“The price is $2.99 — less than the cost of a Starbucks latte grande!”

“We didn’t expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one,” said Vic Gundotra, Google senior vice president, social. “Lucky for us, Guy has written this wonderful introduction to Google+.”

Kawasaki is the co-founder of, an “online magazine rack” of popular topics on the Web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. He focuses on the tactical and practical to help people “kick butt and change the world.”

His other books include “Enchantment: The Art of Changing Hearts, Minds and Actions,” “Reality Check,” “The Art of the Start,” “Rules for Revolutionaries,” “How to Drive Your Competition Crazy,” and “Selling the Dream.”

Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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