PASADENA — The Asian American Journalists Association – Los Angeles Chapter, in partnership with KPCC, Southern California Public Radio, will present a media access workshop on Sunday, April 21, from 10 a.m. to 12 p.m. at the Crawford Family Forum at KPCC, 474 S. Raymond Ave., Pasadena.

Community groups are invited to learn how to pitch their stories to the media and to get their news covered. Meet with journalists and trainers in print, broadcast, online media and public relations. The following topics will be covered:

• Step by step, how does the press select stories to cover?

• What’s a pitch, and what kind of pitches catch the attention of decision-makers?

• How do you make a local story appeal to national media?

• How can you help journalists gain access to and understand diverse communities and diverse issues?

The workshop will include specific examples  and case studies as well as allow participants to break into small groups, with a trainer guiding a conversation in each group. Attendees may want to bring specific ideas and issues to brainstorm.

The speakers are:

• Ashley Dunn, Los Angeles Times

• Jay Eckstein, KABC Channel 7

• Oscar Garza, KPCC

• Rachanee Srisavasdi, VENG Group

• Anh Do, Los Angeles Times (moderator)

Seating is limited.  RSVP required by Thursday, April 18, to

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