REDONDO BEACH — The Aurora Foundation announces the Masashi Sada Aurora Benefit concert on Sunday, Oct. 20, starting at 5 p.m. at the Redondo Beach Performing Arts Center, 1935 Manhattan Beach Blvd., Redondo Beach.

The event celebrates the 15th anniversary of the Japanese Language Scholarship Foundation.

Masashi Sada
Masashi Sada

A renowned singer and songwriter, Sada was born in Nagasaki in 1952. His lyrical and poetic songs express the deep traditions and sentiments of Japan. Starting his musical endeavors on violin in early childhood, he made his debut as a performer in 1974 and has released over 400 songs, including many hits. “Declaration of Male Chauvinism” became a social phenomenon.

He is also a talented novelist whose works have become feature films and TV dramas.

Sada began his 40th anniversary concert tour in June 2012, and this year will mark his 4,000th solo concert.

Tickets are $100 and $75. Order through All American Tickets, (888) 507-3287,, or the Aurora Foundation office, (323) 969-9410, (323) 882-6545,

Tickets are also available at: Kinokuniya Bookstore-Los Angeles, (213) 687-4480; Kinokuniya Bookstore-Costa Mesa, (714) 662-2319; Sanuki no Sato, (310) 324-9184.

Supporting organizations include American Airlines, Aratani Foundation, Creative Enterprise International Inc., Crystal Cruises, Fujitsu, JFC International, Kasloff Foundation, Matsuhisa (Japanese gourmet seafood/sushi), Riviera Country Club, and Union Bank.

Sada and noted chef Nobuyuki Matsuhisa will receive the International Ambassador Award at the Aurora Foundation’s Benefit Awards Luncheon and Gala Celebration on Saturday, Oct. 19, at 11 a.m. at Riviera Country Club, 1250 Capri Dr., Pacific Palisades.

Also recognized will be: Kelly Stone, JLSF Scholarship recipient; Lisa Levin and Velina Hasu Houston, Aurora Challenge Grant recipients; Dacoda Taylor Strack, 2013 All USA High School Japanese Speech Contest winner.

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