SAN FRANCISCO — René Shimada Siegel, 1982 Northern California Cherry Blossom Queen, will be the keynote speaker at Cherry Blossom Alumnae’s seventh Annual CBA Conference on Sunday, Oct. 5, from 11 a.m. to 3 p.m. in the Issei Memorial Hall of the Japanese Cultural and Community Center of Northern California, 1840 Sutter St. in Japantown.

CBA’s theme this year is “Career Secrets Every Asian American Should Know.”

René Shimada Siegel
René Shimada Siegel

Asian Americans are considered a “model minority” and believe they will be rewarded in their careers – perhaps with a promotion or raise – if they just work hard. Yet too often that is not the criterion and they wonder what they need to do differently.

Learn some career secrets from successful Asian Americans who leverage technology and other tools to help their career. Discover current perceptions of Asian Americans in the workplace, how to overcome barriers and what to be aware of in order to navigate your career more successfully.

NBC Bay Area Traffic Anchor Mike Inouye will be the emcee, and there will be an engaging panel discussion on career secrets with savvy Asian Americans, including:

• Dianne Le, Stanford Graduate School of Business

• Albert Qian, HP

• Yumi Wilson, LinkedIn

This event is open to the public. Registration cost for the event is only $30, which includes a delicious bento lunch. For more information or to register, visit

Cherry Blossom Alumnae is a 501(c)3 non-profit organization composed of women who are former court members of the Northern California Cherry Blossom Queen Program. CBA’s mission is to give back to the Japanese American community through volunteerism, education, cultural appreciation, leadership and financial support. Each year, CBA organizes a conference to reach the broader Asian American community to empower them in the workplace.

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