Remi Kohno, a senior at Chaminade University and San Marino High School graduate, was chosen to participate in the American Advertising Federation’s (AAF) Most Promising Multicultural Students (MPMS) Program from Feb. 1 to 4 in New York.
Kohno was one of 50 students chosen nationally by a panel of advertising industry professionals from such firms as Carmichael Lynch, The CDM Group, Deutsch, Leo Burnett, Mary Kay, McCann Worldwide, Omnicon Group, and Team Ignition Pancultural Marketing.
The MPMS Program is part of AAF’s initiative to promote diversity and inclusion within the industry. Each year, students from AAF’s 200 college chapters apply for the program, and a group of advertising professionals convene to select a new class of Most Promising students.
Selected students participate in a four-day industry immersion program that includes professional development workshops, agency visits and a recruiters’ expo. Most Promising students represent the top of their class and have passionately demonstrated their future success in this industry through internships, leadership activities, community service, innovation and creativity.
Kohno’s diverse background with global marketing agencies in marketing strategy, social media and media public relations has provided a strong foundation for her future in the marketing/advertising industry.
“I am excited about traveling to New York and learning from the top advertising professionals and am very honored and humbled by this opportunity,” she said.
“We selected from a pool of some of the most talented and diverse students I’ve come across,” said Christena J. Pyle, diversity and inclusion supervisor with Omnicon Group and 2015 MPMS judge. “When you start here, with this caliber of talent, what you end up with is a class of students that could very well change our industry. 2015 is not even ready!”
AAF, the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” It consists of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members.
AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.