WASHINGTON — Members of the Asian American Center for Advancing Justice (Advancing Justice) — Asian American Institute, Asian American Justice Center, Asian Law Caucus and Asian Pacific American Legal Center — are outraged by former Michigan congressman Pete Hoekstra’s 30-second advertisement that aired Super Bowl Sunday in Michigan.

In the ad, which targets the incumbent, Democratic Sen. Debbie Stabenow, a young Asian woman says, “Thank you, Michigan Sen. Debbie Spend-It-Now. Debbie spends so much American money. You borrow more and more from us. Your economy get very weak. Ours get very good. We take your jobs.”

An image from Pete Hoekstra's controversial commercial.

The message appears to refer to China, though the country is not mentioned by name.

At the end of the commercial, Hoekstra approves the message and refers to himself as “Pete Spend-It-Not.”

Hoekstra’s “DebbieSpendItNOW.com” website includes Chinese images and references, such as “The Great Wall of Debt,” and states that Stabenow is “pouring American dollars into the Chinese economy.”

Stewart Kwoh, president and executive director of the Asian Pacific American Legal Center, said, “Mr. Hoekstra’s ad plays on racially charged stereotypes and could encourage anti-Asian sentiment in Michigan and across the country. The idea of ‘yellow peril’ has a long, ugly history in the United States, and has no place in today’s society.”

Asian Americans experienced similar race-baiting by politicians in the 1980s against Japanese automakers that in 1982 led to the vicious killing of Chinese American Vincent Chin in Detroit by autoworkers angry about Japanese competition, Advancing Justice said in a statement.

Pete Hoekstra's website includes Chinese imagery.

“Mr. Hoekstra’s Super Bowl advertisement is a not very subtle form of race-baiting,” said Karen K. Narasaki, president and executive director of the Asian American Justice Center. “The portrayal of an actress using a fake Asian accent and speaking broken English is highly offensive. It is not sardonic, as he claims. It is moronic and dangerous.”

“It is one thing to raise concerns about America’s ability to remain competitive in a global market, but it is out of bounds to frame it in xenophobic terms. As history has shown us in the case of Vincent Chin, race baiting can lead to serious, unintended consequences,” Narasaki continued.

“The fear Hoekstra is trying to exploit in the advertisement is not grounded in fact,” Advancing Justice said. “China currently owns approximately 8 percent of the United States’ debt according to ‘Business Insider,’ and the American people own most of the U.S. debt.”

“It’s most shocking that Mr. Hoekstra, an immigrant himself (from the Netherlands), would produce an ad so insensitive and divisive,” said Tuyet Le, executive director of the Asian American Institute. “With Asian Americans totaling close to 6 percent of the U.S. population, Mr. Hoekstra made serious missteps in respect to Asian American voters by producing such a despicable ad.”

Hyeon-Ju Rho, executive director of the Asian Law Caucus, added: “Exploiting racist stereotypes for political gain is un-American, and Advancing Justice demands that Mr. Hoekstra immediately remove the advertisement and issue a public apology.”

On the Web:

Asian American Center for Advancing Justice www.advancingjustice.org

Asian American Justice Center www.advancingequality.org

Asian American Institute www.aaichicago.org

Asian Law Caucus www.asianlawcaucus.org

Asian Pacific American Legal Center www.apalc.org

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