The Ryoko Rain butterfly is donning superstars and professional athletes around the world, but it’s the unexpected collaborations and storytelling that are really making a name for this beloved brand.
Ryoko Rain x Matsumoto Shave Ice
Their most recent collaboration was with Matsumoto Shave Ice on Oahu’s North Shore. With humble grocery store beginnings, Matsumoto Shave Ice has become a bustling attraction. The family-owned shop was established in 1951, and now their homemade syrups bring in people from across the globe.
The collaboration highlights the aspirations of the Matsumoto family and celebrates the generational legacy of the local and loved establishment.
The collection features rainbow syrup-colored shorts, vintage caps and trucker hats, and collaboration tees. The aesthetic takes a playful, island approach to streetwear, and really embodies the connection between Ryoko Rain and Matsumoto Shave Ice.
Garrett James, the Japanese-American creative director and founder, says, “A lot of my designs are influenced by my Japanese heritage.” Ryoko Rain was named after James’ daughters, and the butterfly logo originated as a reflection of a tradition his parents started where they would help his daughters raise caterpillars to ultimately release as butterflies. The brand was built on family, growth, and every story in between the transition of generations.
Support for Maui
This partnership and collaboration was only fitting. And with the recent devastation in Maui, Ryoko Rain is donating 20% of the net proceeds to Help Maui Rise, an initiative to directly aid those displaced by the fires.
The Ryoko Rain x Matsumoto Shave Ice collaboration dropped online at www.ryokorain.com and is also available in limited quantities at 66-111 Kamehameha Hwy. Suite #605, Hale’iwa, Hawaii, 96712.